Great post! Definitely starting to see the value of G+ for brands – especially for ones who provide a service and may need to use the Hangouts/Google On Air function for customer service tactics. I feel like G+ may be making a comeback…
@GabieKur Thanks for your comments, Gabie! I think there is great value in Google+. While, as I said, I use it mostly to shameless plug my new blog posts (and it drives traffic like crazy, by the way) I definitely see more potential than just that. Let’s all do a hangout sometime!
It’s not “fair” but Google+ is also a necessary part of SEO strategy – undoubtedly a presence (and +1s) on Google+ will affect Google ranking abilities.
Local is also a big thing with Google/Google+.
I wonder if we eve need to think of Google+ as a social platform…there are social aspects, but I think that in general Google products can drive work environments and I see Google+ as a way to supplement Google Docs, Gmail, Calendar, Groups, etc. One thing I actually would like to see that would contribute to Google+ as a social platform is integration with Google Groups. Maybe this exists, but since I am not actively sharing on Google+ I don’t know about it. I say this because I am on countless listserves powered by Google Groups that have been great in forming online communities. It would be cool to somehow integrate Groups and Circles to provide a stream of content through a social networking platform rather than through email. It would be nice to put faces to some of the names I see so often!
Why is that not fair? Google has done something extremely well. We rely on the free tools it provides us. So… in turn we dedicate time to the platform. Seems like a small trade off to me.
Google+ is social. Yes, it integrates well with the Google brand really well. But… it also allows you to join unique, niche communities and connect with people. I think Communities is replacing Google Groups. The idea of organizing your friends in circles is also unique. I don’t share that much content on Facebook because if I do past employers, future employers and friends will all see the same content. Not exactly like I want.
Hi Ben, great post! I agree with Alison – I see Google+ as mostly an SEO tool, mostly because Google owns it. Personally, I still have a lot to learn about the platform.
@Candace Graves Thanks for your comments, Candace! One of the things I really love about Google+ is communities. So many niche, active communities exist which foster really great conversations and dialogs. I am constantly exploring communities to connect with new people. I think Hangouts is a really great feature as well. To be able to have 10 people video chat FOR FREE anywhere around the world… amazing. Yes, primarily Google+ is a great SEO tool. But it offers so much more than that. It isn’t necessarily all about the social features. It’s about customizing your search/internet experience and making it better for YOU.
@heyheyman Love it! Thanks for the tips — taking mental notes
@Candace Graves chrisbrogan is a great advocate for the platform. He has a ton of resources you should check out. (Definitely more of an expert than I am.) http://www.chrisbrogan.com/google-plus/
Hi Ben – Great post here. Google+ should not be overlooked, I agree. We see a lot of activity from the Communities feature – a highly responsive and engaging audience exists within these niche corners of G+, and they’re also more likely to share and +1 branded content. For us, this helps distribute our content and amplify our message to our audience who might not be as active on Twitter or LinkedIn. Not to mention all signs point toward Authorship as a ranking signal down the line. It’s interesting to see how social and SEO will continue to influence the other – Check out Brafton’s latest SES NY coverage for more information on Social SEO – I think it’s right up your alley!
Nice meeting you today, and all of the best,
Thanks, Ted! I appreciate it!
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