Social media was once touted as the solution for “one-to-one engagement” and “relationship building.” Somehow building a relationship in social media has become blasting messages at as many people as possible and hoping someone is attracted. This sounds like traditional outbound marketing to me.
With the right strategy and tools, businesses can use social media to form real relationships with leads and customers. You can use social media to work with prospects, leads and customers throughout the entire marketing funnel.
Social media goes beyond the conversations. Social media is about building relationships and nurturing those relationships every step of the way. Find unique ways to surprise and delight your customers and, in turn, you will be surprised by the results. While free, social media takes an extensive time investment and tool investment to be done right.
How do you build relationships with people on social media channels?