It was only a matter of time before Instagram added video. Everyone predicted it. And today, it became reality.
Should you care? Should you switch from Vine to Instagram? That is a personal decision. But, if anything, you probably should not ignore the platform.Vine has 13 million users. Instagram has 130 million. Keep those numbers in mind.
Social video was never really a mainstream thing until Twitter’s Vine App for iPhone came. Vine has never offered the ability to make attractive, moving images with filters. However, it turns out to have a very different powerful feature and has transformed the art of story-telling.
Now we have Instagram with Video, a direct competitor to Vine. Instagram launched their video platform with hashtag and front-facing camera support, the ability to choose your own thumbnail image and video filters. These are all features Vine was missing when they launched. Instagram has the upper hand because they were able to learn from Vine’s experience.
I like Instagram a lot. The video feature works really well in the stream and feels polished. I had one instance where a video would not process and therefore did not post. But seeing as it is launch day, I will give them a pass this time.
As consumers, we can only benefit from competition in the social video space. The more competition, the more need for innovation. Again, we are the ones who benefit. Vine has to step up its game in order to compete with Instagram Video.
General Electric (GE), Diane Von Furstenberg, Michael Kors and Lululemon are among some of the first brands on the platform. It is only a matter of time until every brand that is active in social media is on the platform.
Should you stop using Vine? No. Should you switch to Instagram Video exclusively? No. Should you write off the platform and pretend it does not exist? No.
My first Instagram Video; showing off the coffee selection at work.