Ever wonder what a community manager does all day? While many think that we just tweet and play around on Facebook, there’s actually a lot more to it. There are many other responsibilities that a social media or community manager may have on a given day. To give you an idea of what those might be, here’s an outline of what my average day looks like as a community manager for GoSocial.
First things first, it’s time to face the inbox.
Keep in mind that my position is somewhat unique in that I manage several online communities, as opposed to just one, which also means that I have many clients to answer to. As a result, my first task of the day is to navigate through all the questions and requests that I receive via email. I also use this time to keep up on news and discussions through the many blogs, LinkedIn groups, and google alerts that I subscribe to.
Next up, monitoring and scheduling.
As I peruse the newest articles and discussions for the day, I often find content that fits with a client’s audience at which time I’ll use my handy little Hootlet to auto-schedule a tweet, or perhaps hop on Facebook and schedule a post for that day or week. I’ll open up my HootSuite dashboard and check for any mentions, RTs, or DMs for each account, and I’ll visit each client’s Facebook page to check for new interactions. I respond to posts by others, comments, or perhaps even a message or two.
Strategy meetings and planning.
Depending on the day of the week, I might also have a strategy meeting with a client in which we discuss recent successes and current and future social media campaigns. We work together to decide how their social media channels will best compliment their other marketing initiatives, as well as other strategies for continuing to increase their organic following and engagement. There is oftentimes planning that precedes or follows these meetings. Which leads me to my next activity…
Content, content, and more content.
If there is one component that social media strategies can’t exist without, it’s content. As they say, content is king, and as a result, content curation is what takes up most of my time. For GoSocial clients, we employ several strategies for gathering and creating content including, but not limited to: gathering articles and blogs within the industry, creating memes and info graphics, writing posts about current promotions, and utilizing different strategies for sharing links, photos, videos, blogs, etc. If we’ve just decided to build a new promotion or contest, we might also spend the day designing a Facebook tab to host the promotion. Either way, we are constantly updating, gathering, and creating content, all of which we organize into spreadsheets that become what we call content vaults.
More monitoring and scheduling.
Once we have our content organized and written, we schedule it. Using tools and experience to dictate the optimum times of day, we schedule on average 3 Facebook posts per day and 15-20 tweets per day. For some clients we also manage YouTube, Flickr, Pinterest, Google+, or a corporate blog in which we also have to schedule content. By this time, it’s most often late afternoon at which time we monitor all client channels again, checking for interactions and inquiries.
Analysis and reporting.
Finally, while we are monitoring, scheduling, creating content, and responding to requests, we are also constantly tracking and analyzing the successes of posts and the growth of each channel. By watching which posts do well, we adjust our activities to implement more posts in the same fashion, whether it be similar content, post formats, or even the time and day of the week. For GoSocial clients, we also provide polished monthly and quarterly reports that include details on engagement and growth for each channel, as well as goals for the following quarter.
All said and done, a day in the life of a social media manager includes much more than Facebook likes and ReTweets! While those activities are central to our role, they are simply a product of the work that we do. Social media is a marketing function, and just in the way that we are taught advertising is only one aspect of marketing, posting to Facebook or pinning on Pinterest is only one aspect of being a social media manager. Interested in learning more about what I do? Find me on twitter @kaylapatt – I’d love to hear from you!
Writer’s Bio: Kayla is the founder of SocialMediaForStudents.com, a site that aims to be a resource for social media students of all types to learn how to market themselves or their business through social media. She is also the GoMedia Coordinator for GoAbroad.com where she oversees a social media management and consulting service. Kayla has a passion for country music, travel, and social media, and enjoys a good chick-flick, any kind of shopping, and all kinds of dessert! Follow her on Twitter: @kaylapatt